Theme of Good vs. Evil in “Sweat” Essay -- Literary Analysis

The fundamental character in Zora Neale Hurston’s â€Å"Sweat† is an individual of color who lives in the South that grip on to her confidence in God to assist her with overcoming the experiencing that she bears her harsh and two-faced spouse, Sykes. â€Å"Sweat† is brimming with strict imagery that shows that Hurston was utilizing the subject of good versus insidious in the short story. In the absolute starting point of â€Å"Sweat† one can see that Delia has a solid hard working attitude, by how she is working overwhelmingly to wash the garments for the white individuals that she worked for to put food on the table and a rooftop over her and Sykes’ head. The white apparel that Delia washes in the story speaks to her character. White connotes her goodness and healthy soul. Delia has a quiet character and an overarching confidence in God. Delia’s body might be truly parted from all the long stretches of extreme work and abuse from Sykes, anyway her soul stays solid. Delia is a congregation going lady that is propelled by her trust in God. She has certainty that God will guide her the correct way and shield her from Sykes merciless physical and psychological mistreatment. Another reference to Delia’s goodness can furthermore be situated in these lines of Sweat,† Delia's work-worn knees crept over the earth in Gethsemane and up the stones of Calvary many, commonly during these months (445). As indicated by Raymond Brown, who composed, A Crucified Christ in Holy Week: Essays on the Four Gospel Passion Narratives, the nursery of Gethsemane is where Jesus took his devotees to ask. He educated some with respect to them to watch and a few of them to ask, anyway they nodded off. Judas double-crossed Jesus and accompanied the Romans to him at Gethsemane before him being executed (49).... ...btains insight. Delia's integrity and her confidence in God at long last, beats Sykes’ incredible muscle and brutal way. List of sources Earthy colored, Raymond. A Crucified Christ in Holy Week: Essays on the Four Gospel Passion Narratives. Collegeville, Minnesota: The Liturgical Press, 1986. Hurston, Zora Neale. â€Å"Sweat.† The Custom Library of American Literature. John Bryant. Boston, Massachusetts: Pearson Custom Publishing, 2008. 440-445. Jones, Sharon. Rehashing the Harlem Renaissance: Race, Class, and Gender in the Fiction of Jessie Fauset, Zora Neale Hurston, and Dorothy West. Westport, Connecticut: Greenwood Press, 2002. Masson, Davis. Articles Biographical and Critical: Chiefly on English Poets. La Vergne, Tennessee: Lightning Source, Inc., 2007. Mã ©nez, Andre’. The Subtle Beast: Snakes, from Myth to Medicine. New York, New York: CRC Press, 2003. Topic of Good versus Fiendish in â€Å"Sweat† Essay - Literary Analysis The principle character in Zora Neale Hurston’s â€Å"Sweat† is a person of color who lives in the South that grip on to her confidence in God to assist her with traversing the experiencing that she bears her injurious and two-faced spouse, Sykes. â€Å"Sweat† is loaded with strict imagery that shows that Hurston was utilizing the subject of good versus abhorrent in the short story. In the earliest reference point of â€Å"Sweat† one can see that Delia has a solid hard working attitude, by how she is working energetically to wash the garments for the white individuals that she worked for to put food on the table and a rooftop over her and Sykes’ head. The white apparel that Delia washes in the story speaks to her character. White connotes her ideals and healthy soul. Delia has a meek character and a predominant faith in God. Delia’s body might be genuinely parted from all the long periods of extreme work and abuse from Sykes, anyway her soul stays solid. Delia is a congregation going lady that is enlivened by her trust in God. She has certainty that God will direct her the correct way and shield her from Sykes brutal physical and psychological mistreatment. Another reference to Delia’s goodness can furthermore be situated in these lines of Sweat,† Delia's work-worn knees slithered over the earth in Gethsemane and up the stones of Calvary many, commonly during these months (445). As indicated by Raymond Brown, who composed, A Crucified Christ in Holy Week: Essays on the Four Gospel Passion Narratives, the nursery of Gethsemane is where Jesus took his adherents to supplicate. He instructed some regarding them to watch and a few of them to supplicate, anyway they nodded off. Judas double-crossed Jesus and accompanied the Romans to him at Gethsemane before him being executed (49).... ...btains knowledge. Delia's integrity and her confidence in God at long last, beats Sykes’ incredible muscle and brutal way. Book reference Earthy colored, Raymond. A Crucified Christ in Holy Week: Essays on the Four Gospel Passion Narratives. Collegeville, Minnesota: The Liturgical Press, 1986. Hurston, Zora Neale. â€Å"Sweat.† The Custom Library of American Literature. John Bryant. Boston, Massachusetts: Pearson Custom Publishing, 2008. 440-445. Jones, Sharon. Rehashing the Harlem Renaissance: Race, Class, and Gender in the Fiction of Jessie Fauset, Zora Neale Hurston, and Dorothy West. Westport, Connecticut: Greenwood Press, 2002. Masson, Davis. Papers Biographical and Critical: Chiefly on English Poets. La Vergne, Tennessee: Lightning Source, Inc., 2007. Mã ©nez, Andre’. The Subtle Beast: Snakes, from Myth to Medicine. New York, New York: CRC Press, 2003.

Detailed Instructions on How to Write a Term Paper and Get Good Grades

Point by point Instructions on How to Write a Term Paper and Get Good Grades Before digging into how to compose a research paper, you ought to characterize the key destinations and importance of this scholastic task. What is a research paper? All understudies need to submit it toward the finish of their course or semester to let instructors assess their insight. It’s a conversation of a particular theme or a logical report that requires a ton of specialized composing skill and research. How to acquire passing marks? Guarantee this composed task is diagnostic, right, clear, fascinating while at the same time mirroring your insight into a particular course. It additionally needs to follow your relegated arranging style. What is a research paper? This normal task is a scientific and basic report regarding the matter secured inside your particular course of studies. What is a research project? It ought to incorporate your own thoughts regarding a given point and exhibit your comprehension of pertinent writing on the off chance that you need to intrigue every peruser. What is the fundamental objective of composing a research paper? It sums up the material you know while exhibiting your comprehension of a specific issue, and this is the thing that makes it a compelling device for evaluating capability. GET PROFESSIONAL ASSISTANCE NOW! How to make a layout? To see how to compose a blueprint for a research project, remember that it fills in as a guide or reason for your work. There are various layouts to look over, yet most teachers expect understudies to follow a particular organization for this scholastic task. A general diagram contains body, finishing up, starting sections. How to pick great subjects? A few instructors give pertinent points, while others give you opportunity to settle on this decision, and you should search for a splendid thought. Record all the musings that come into your psyche in your own words to conceptualize intriguing unique themes. Understand articles, magazines, and different sources to get extraordinary recommendations. It will require some investment to look for accessible thoughts on the web. The picked theme should meet the goals of your course and be intriguing to you to make the whole procedure simpler increasingly fun. Interesting points while picking a subject Think about the length of your exposition (regardless of whether it ought to be 3 or 5-pages in length) to choose how expansive your subject ought to be); Guarantee that you can clarify it, regardless of its intricacy; Check your neighborhood library for helpful assets to assemble enough data on the picked subject. How to begin? On the off chance that you don’t realize how to compose a history research paper, adhere to given guidelines approach instructors for any explanations before you start your exploration. Holding up until the last moment is an impractical notion. On the off chance that you’re anxious to get high evaluations for your composed work, prepare and set a practical timetable. Making an inventive convincing title is a decent method to begin. It’s the initial introduction that your article will make on focused perusers, and you ought to guarantee that it can catch their consideration. Request TERM PAPER Structure all sections accurately Adhere to a right structure while sorting out all thoughts and follow this format: Spread page with your course number, name, teacher’s information, and cutoff time date; Unique to portray the principle reason for your paper and advise perusers why its subject is significant and fascinating; Presentation that begins with a proposition explanation features the importance of your issue; Body with a union of your examination data that lets perusers further comprehend you’re your conversation; Results to clarify the results of your exploration; Conversation with a synopsis of your subject being referred to; End to wrap up your paper by provoking perusers to proceed with their exploration or expressing an open inquiry; A rundown of your pre-owned sources. Why alter and edited a last draft? Peruse an unfinished version to break down in the event that it truly catches the embodiment of your thought contains no sentence structure, accentuation, or different slip-ups. Request that others assist you with guaranteeing that your last draft is one of a kind meets the vital necessities of instructors. Imagine a scenario where you need proficient help. In the event that in the wake of perusing all the previously mentioned rules, you still don’t see how to compose a research paper, go to our certified and dexterous specialists. Request our custom composing administrations on the web and you’ll get a top notch different advantages that we assurance to all clients at moderate rates. Your assistance is just a couple of snaps away.

Case Studies In Academic Writing

Case Studies In Academic WritingCase studies can help you in your writing. This article will discuss the significance of using case studies in your academic writing. You should learn how to use case studies in your writing.A case study is an academic paper that has a detailed explanation of some specific situation. A case study is used to document and clarify the reasoning behind a particular research topic. Case studies also help the reader understand a writer's argument better.A case study gives more detail than just a summary. The case study also presents arguments that support the conclusion and supports the facts presented. Case studies present data and provide an explanation of why a researcher chose a certain decision or argument. The major benefit of using case studies is that they present the facts and allow the reader to decide on his or her own how to best use the information.The benefits of using case studies are many and it depends on the purpose of the case study. If yo u are trying to persuade readers to take your point of view, then case studies can be extremely useful. They also give great credibility to your argument because of their outstanding quality.However, if you are simply documenting what you found with your research, you might not need to have a case study at all. Even though case studies are typically a useful way to describe your findings, in most cases, your research is already more impressive than what can be described with one sentence.Case studies can be extremely useful when writing about ongoing research. In this case, the reader can feel the weight of your findings and hopefully come to a conclusion similar to yours. You should always consider case studies in your academic writing to give readers the feeling that they are making an important decision based on facts rather than emotions.You should always include an example of a case study when writing an academic paper. Including a case study will give your reader a sense of wh at the case study is about and make them understand the importance of including a case study in their research. It will also help to get them interested in the research itself. A case study is an excellent way to explain your work and get readers to read through the work more carefully.When you start to plan your paper and think about how to include a case study, you will see that there are several choices. You should try to find a technique that best suits your writing style, as well as the situation at hand. You should also consider how effective the case study will be in communicating your conclusions.

Theory And Strain Theory Of Gang Violence - 1842 Words

Introduction Dealing with bullies and gangs would be a hard proportion of dealing with gang members that is around that are in the area that they live in. Those things are dealt with the people that has not have had proper things in their community but when they did not get it they did violet things to get what they wanted for themselves or an individual. Some gangs could be started in a community or at a school. They get started cause of the things that is happening around them and to see that other people are getting bullied so they join gangs to be protected by their gang members. This brings back up my theories with differential opportunity theory and strain theory. Gang violence that is done in a community is dealing with other gangs wanting to have control over that part of the community, and how that gets started is they both are trying to do the same thing in a neighborhood that they are in. Theories There are many theories that can be applied to gang violence; however there are two theories that focused on gang violence that will be emphasized on in this paper. Differential Opportunity Theory discussed the disadvantage of individuals that do not have equal access to illegitimate opportunities. This theory dealt with the persuasion of young people into the involvement with gangs and contributing to the crimes that could pledge them as a criminal into the network. The theory demonstrates that organized crime has been committed in that specific community. Also withShow MoreRelatedAnalysis Of Crips And The Bloods Essay1375 Words   |  6 Pagesand the Bloods: Made in America tells the dramatic story of the perpetual gang violence that runs the streets of Los Angeles, California. Gaining an inside look at how and why this violence is continued, the video focuses on the individuals that are affected by the gangs. Families are torn apart due to endless murders, children are taught to hate and act violently towards their neighbors, and people lose their soul to the gangs that they call their families. Of course every person must make a choiceRead MoreSocial Theories: Gang Violence1704 Words   |  6 Pagesï » ¿ Social Theories: How It Relates to Gangs Gang Violence By Stuart Brown Criminology is a complex subject chock-full of theories that attempt to explain crime and criminal behavior. Each base theory has several branches of theory which expand upon and compliment their predecessors. Even some of the sub-theories have branches of theories. This paper is going to discuss two social theories; social structure and social process. It is also going to cover someRead MoreThe Theory And General Strain Theory1262 Words   |  6 PagesA theory is described, as an idea or set of ideas generally intended to explain, to prove facts or events. Theory can be an idea that is suggested or presented as possibly true, that is not an ideas that relates to a particular subject (Merriam-Webster, 2015). Theory is an explanation of something. Theories in criminal behavior explains why an individual commits criminal and delinquent acts. This paper will compare and contrast two theories of crime or criminal activities that was discuss in thisRead MoreThe New Gang Became Known As The Mara Salvatrucha Stoners ( Ms Stoners )977 Words   |  4 Pages1980’s vast amounts of the refugees migrated to Los Angeles (LA), which is the home of 1,000+ gangs. The refugees were not welcomed to LA and became ostracized in the Hispanic community as it had been controlled by Mexican street gangs (Eighteenth Street gang). This caused some of the refugees to form a group of their own. The new gang became known as the Mara Salvatrucha Stoners (MS Stoners). The gang begins as a group who was all about smoking week and having a good time. Over time, they startedRead MoreCrime Is Something That Everyone Tries To Stay Away From,1480 Words   |  6 Pagesknown as gangs. Many people can commit crimes individually, but crimes involving more people can be more severe. Criminology teaches the scientific method of crime; for example why gang crime happens. This paper will be discussing Social Strain Theory and Differential Association Theory and how they can cause gang crime. Gang crime, criminal acts of violence committed by a group of individuals on a regular basis, is explained by the social strain theory and differential association theory. SocialRead MoreAnalysis Of Crips And The Bloods Essay1361 Words   |  6 Pagesthe hood, I was born in the hood, I was raised in the hood, and I’m going to die in the hood. I didn’t choose my destiny, my destination chose me† (Peralta, 2008). This phrase demonstrates the power of a label. He was born into a community of violence and gangs and there is no way for him to escape it. Because he was born into this particular setting, this man now considers himself a person from â€Å"the hood,† he behaves in ways that are congruent with society’s idea of what some from the â€Å"hood† wouldRead MoreAnalysis Of The Film City Of God 1428 Words   |  6 PagesThe film, â€Å"City of God† portrays numerous of brutal acts of violence and crime. This film depicts the deviant acts of a sociopathic gang leader, Li’l Ze and his fellow members. He recruits numerous of young kids and teaches them how to become a hood. He kills those who try t o stop him from getting what he wants, which is being the one and only drug dealer. He leaves the town of Rio in distraught and in fear of their own life. Even when someone tries to get out of the slum and wants to begin a brandRead MoreThe Problem Of Violence And Violence1702 Words   |  7 Pagesthe UK’s Government has reviewed the existence of gangs and the extent of violence caused by these gangs. An intensive prevention strategy has been put into place and has been running for a small number of years. Failing to evaluate the effectiveness of the project; the Home Office have spent over  £10 million on their ‘Ending Gang and Youth Violence’ programme (House of Commons, 2017). It is paramount that a unified definition of the term ‘gangs’ is understood by the Home Office and Police forcesRead MoreContributing Factors to Juvenile Delinquency1620 Words   |  7 Pagesjuvenile delinquency such as domestic issues or stress at school, and there are also four different theories, strain, social learning, control, and labeling, to explain the different prospective of why it is thought that juveniles commence in delinquent behavior. This particular discussion however, is going to be about the influence of gangs on juvenile delinquency. A general definition of a juvenile gang would be any durable youth group whose involvement in illegal activity is part of the group identityRead MoreThe New Gang Became Known As The Mara Salvatrucha Stoners ( Ms Stoners ) Essay793 Words   |  4 Pages1980’s vast amounts of the refugees migrated to Los Angeles (LA), which is the home of 1,000+ gangs. The refugees were not welcomed to LA and became ostracized in the Hispanic community as it had been controlled by Mexican street gangs (Eighteenth Street gang). This caused some of the refugees to form a group of their own. The new gang became known as the Mara Salvatrucha Stoners (MS Stoners). The gang begins as a group who was all about smok ing week and having a good time. Over time, they started

Positive Effect Of Disobedience - 877 Words

As we set out in the world for the first time, it is clear that the world around us is flawed. Most of us are shielded during our childhood in order to protect our innocence, but as we go out into the real world we need to understand that people defy the rules of society. There is a large difference between disobeying the laws that every citizen must abide by and standing up to a cause that we believe in. Disobedience is important to the progression of the world around us, but there are different types of disobedience. There is disobedience that has a positive effect, such as people peacefully protesting for what they believe in and fighting for a change. There is also disobedience that has a negative effect, such as people breaking the†¦show more content†¦For example, the Milgram Experiment was a psychological experiment that tested subjects by telling them to administer shocks to someone if the answered a question wrong. The voltage increased with every wrong answer, and some subjects stopped when they heard screams and some did not. Some did not stop because they were told to continue, and were relieved of any responsibility for the other person. The findings of this experiment got people talking about obedience and why we would put following orders before the safety of others. Another example is pro athletes kneeling during the National Anthem. This has started a conversation over the last year about disrespect towards to the flag and the actual cause players are advocating for. It is getting people to think about the rights that we have and those who fought for us to have those rights. It has also started a discussion about the real cause of the protests– racism and police brutality. Lastly, protests for legalizing gay marriage are the reason that it is legal across the United States. The government took action because people were refusing to accept that gay marriage shouldn’t be legal. Things will not change until the conversation is started. Disobeying authority is often viewed as a very negative thing, however, it is often the catalyst for social change. In our younger years we are always told that we need to respect the rules and laws set by those older than us. Although this is still trueShow MoreRelatedThe Importance Of Being Earnest By Oscar Wilde And Disobedience1079 Words   |  5 PagesOscar Wilde was a 19th century poet and playwright, well known for works such as The Picture of Dorian Gray and The Importance of Being Earnest. One of Wilde’s famous quotes claims that, according to history, disobedience is a valuable human trait that promotes social progress. Disobedience is defined as the refusal to obey rules or someone in authority; in society, it is fueled by the free will of the people and their desire for freedom and justice. There have been both altruistic and malevolentRead MoreCivil Disobedience Essay958 Words   |  4 PagesCivil Disobedience Civil disobedience: â€Å"Refusal to obey civil laws in an effort to induce change in governmental policy or legislation, characterized by the use of passive resistance or other non-violent means† (Houghton, 2000). Although this definition seems broad enough to cover any aspect of a discussion, there is still much to be said about the subject. Martin Luther King wrote a fifty paragraph letter aboutRead MoreMethods Of Civil Disobedience Of Antigone And Martin Luther King1038 Words   |  5 Pages Civil disobedience is best defined as the act to peacefully protest actions that may seem unlawful, detrimental to society, or morally wrong. Both Antigone and Martin Luther King Jr. express civil disobedience in similar ways, but differ in that Dr. King utilizes his first amendment right and creates more planned, organized, and methodical ways to create a peaceful protest in which he does not defy the law, meanwhile, Antigone is very irrational in her methods and ultimately defies man’s law. WeRead MoreEssay about Civil Disobedience935 Words   |  4 Pagesthe centuries and is commonly known today as civil disobedience. Due to the works of Henry David Thoreau and Martin Luther King Jr. civil disobedience is a well-known political action to Americans; first in the application against slavery and second in the application against segregation. Thoreau’s essay â€Å"Civil Disobedience† and King’s â€Å"Letter from Birmingham Jail† are the leading arg uments in defining and encouraging the use of civil disobedience to produce justice from the government despite differencesRead MorePersuasive Essay On Civil Disobedience819 Words   |  4 PagesHave you ever heard of civil disobedience? It is a way of peaceful protest that has been used successfully in the past and in the present. Walkouts, boycotts, and marches are all forms of civil disobedience that have been used and are currently being used. During past four years, there have been womens rights marches, pro-choice marches, and kneeling during the national anthem. These are people that are actively trying to create a fair society themselves and for the people around them. As the realRead MoreObedience Essay1044 Words   |  5 Pagesaspects of life. Obedience is not defined to specific situations and its context can be portrayed in various ways. For example, Erich Fromm writes in his essay, â€Å"Disobedience as a Psychological and Moral Problem; â€Å"Human history began wi th an act of disobedience, and it is not unlikely that it will be terminated by an act of disobedience.† This statement suggests that everything which we perceived to be true about obedience could ultimately lead to our demise as the human race. The thin line betweenRead MorePersuasive Essay On Civil Disobedience992 Words   |  4 Pagesno one has the leverage that the people do. The heart is to the body as the citizens are to the country. Without the active engagement of the people in the system, the country would fall flat of its responsibilities. With the absence of civil disobedience, social progress would be halted to a stop. Through protest, the government is informed of what they are doing wrong, as well as who they are upsetting. Specific groups of people often gather together to stand up for what they believe is rightRead MoreThe Civil Disobedience Protest Movement1034 Words   |  5 Pagesfight for women’s suffrage, and for civil rights. The consensus of authors like Herbert Spires and Mirko Grmek is that a strong, organized civil disobedience protest movement was necessary to combat the general apathy towards AIDS from both the government and from the medical community. However, there was some disagreement about this civil disobedience from people like John W Toomey. Additionally, the protest movement itself was divided into two factions, gay men on one side, and women and minoritiesRead MoreHenry David Thoreau Resistance To Civil Disobedience Analysis1508 Words   |  7 PagesDuring the era of the civil disobedience, individuals took stand and fight for their rights. the government took a ctions that violated the rights of others or took restrictions that angered residence. Resistance to civil government by Henry David Thoreau is an essay written about his opinion on opposing the government that was taking control of people’s rights, motivating his disagreement of slavery and the Mexican-American war. Mahatma Gandhi, a leader who fought for the Indians independent movementRead MorePlato and Rawls: Justice in Philosophy652 Words   |  3 Pagesphilosophical conceptions of justice. These are known to be the greatest theories of ancient Greece. Not only their theories of justice will be explained, but also how Plato and Rawls apply their own theories to controversial social issues like civil disobedience, punishment, equal opportunity for women, property rights, and international relations. For Plato, justice is a virtue establishing rational order. Meaning each part has to perform its appropriate role and to not interfere with the proper functioning

Jerome Seymour Bruner Essay - 1350 Words

Jerome Seymour Bruner is an American psychologist who made signification contributions to educational, cognitive and developmental psychology. This paper will focus on who Bruner is, his main theories explained, plus a comparison between Bruner and Piaget and the effectiveness of Bruners theories in the classroom. Bruner was born and raised in New York City, Bruner graduated high school in 1933 and went on to major in psychology at Duke University; earning an AB degree in 1937. Subsequently, Bruner pursued a graduate study at Harvard University receiving the MA in 1939 and a Ph.D. in 1941. Gardner (2001) noted; â€Å"Jerome Bruner has served a vital role in the educational discourse of our time: bringing to bear the latest thinking in†¦show more content†¦The third theme is intuitive thinking, a neglected but important feature of productive thinking. Careful examinations of the nature of intuitive thinking is a great aid to those in teaching and effective thinking is supported by the development of self-confidence and courage. The fourth theme is motivation for learning; an interest in the learning material is the best stimulus for learning and must be kept broad and different in expression. It is important for students to feel motivated whilst learning, the motives for learning must be based upon as much as possible on interests. Bruners work had a profound effect on education, researchers and the students he has worked with. Bruner (1964) clearly states that his theory is â€Å"the development of human intellectual functioning†. A lot of Bruners work was powered by earlier theoretical research of Vygotsky and Piaget. My main focus is on the similarities and differences of Bruner and Piaget, as LaFrancois (2000) states that â€Å"much of Bruners work is linked to Piaget.† The best theory for this is the theory of Constructivism. According to Bruning et al. (1999) constructivism is â€Å"a psychological and philosophical perspective contending that individuals form or construct much of what they learn and understand.† Constructivism is the philosophy of learning; aShow MoreRelatedLev Vygotsky, A Russian Developmental Psychologist1223 Words   |  5 PagesDewey who hypothesized that learning is centered on the human experience. As humans encounter change, they are forced to think creatively to regain control of their environment. Dewey believed that learning had to be an active process.10 †¢ Jerome Seymour Bruner stated that learners utilize information from past experiences and current knowledge when confronting new data. The learner interacts through exploration and experimentation. This encourages active engagement, motivation to learn, creativityRead MoreLearning Theories Essay6222 Words   |  25 Pagesteaching practice it is associated with different degrees of non-directed learning. The term constructivsm is linked to Cognitive and Social Constructivsm.    Theorists associated with Constuctivism: John Dewey Lev Vygotsky Jean Piaget Jerome Bruner Seymour Papert Mitchell Resnick    A Description of Constructivism: The merits of Behaviorist learning theory and of their teaching practices are well documented. They have served well in teaching a growing North American population over the past

Marketing and Management Creative Strategies

Question: Discuss about the Article for Marketing and Management of Creative Strategies. Answer: Introduction The marketing plan is the most important document for growing a particular brand. This is especially important in the initial period of the organization. Union Family First operates in the Assisted Living Business Facility industry (Miller, 2014). This paper discusses the various marketing strategies of the company including the branding, pricing, distribution and differentiation. It also identifies the major competitors of the company along with their strengths and weaknesses. The social media tools that would be used by the company are discussed along with the development of an integrated marketing communication. The report would also discuss the monitoring methods that would be used by the company to measure the effectiveness of the marketing plans. Branding This process involves the creation of unique name as well as the image of a particular product in the minds of the consumers through the medium of advertisement. Union Family First must establish a suitable branding strategy for the organization so that the brand can grow as well as mature in the already saturated marketplace. A good marketing strategy would help the company to communicate effectively with the market and interact more with the prospective customers. The brand strategy involves competitive positioning and also involves the creation of brand equity (Kapferer, 2012). This comprises of the amount of budget possessed by the customers their willingness to pay for the particular brand. The company must consider several factors while formulating a brand strategy such as images that the company wants to portray, messages delivered on the campaigns/websites, the way of interaction of the employees with the customers and the opinion of the customers regarding the brand (Kapfere r, 2012). The company must consider the following three points while designing a successful brand strategy- Identify Unique Selling Proposition- The Company must identify the unique component of the products or the services that they are offering and highlight the benefits provided by it to the customers (Ashley Tuten, 2015). The intangible advantages of the company should be communicated well to the customers to enhance the brand value. Knowledge about the target customers- The Company should be aware of the demographic information of the target audiences (Kapferer, 2012). This would help the company to determine the demands of the target customers. Design the best brand strategy- The best strategy should be designed after taking into consideration the USP of the company and the knowledge about the target customers. Pricing This is one of the important components of the marketing mix and should be done in an intelligent manner. The pricing of the products determines not only the profit generation of the company but also the goodwill of the brand (Spann, Fischer Tellis, 2014). It should encompass factors such as the cost of the design of the product, costs of distribution of the products and the associated costs with the promotional activities. The various factors that should be considered while designing the price of the products are- fixed costs, variable costs, objectives of the company, positioning strategies and the willingness of the target market to pay for a particular product (Kotler et al., 2015). Union Family First should consider the following points while formulating the price of a new product- Development of the marketing strategy that involves the marketing analysis targeting, segmentation and the positioning strategy. Formulation of the marketing mix decisions which involves defining the distribution, product, and the promotional activities (Sharma Lambert, 2013). Calculation of the fixed costs and the variable costs that is associated with the product. Estimation of the demand curve involves the understanding of the variation of the quantity demanded with the price. Understanding of the environmental factors such as actions of the competitors, legal constraints, and others (Sharma Lambert, 2013). Distribution Strategy Union Family First must design a suitable distribution strategy to make its products available to the retailers, customers, and the intermediaries (Berthon et al., 2012). The distribution strategy is concerned with the location of the target market, storage of the stocks and the transportation of the goods (Berthon et al., 2012). This is an important component of the marketing mix which would help the company to expand and subsequently grow its revenues. The company should consider the following steps while designing a distribution strategy- The potential channel partner should be approached and the value of the partnership should be identified (Mols, 2013). It is required to establish the goals, reporting requirements and the service requirements. Delivery of the inventory and the corresponding sales materials. Implementation of the promotional activities to support the partner The various channels of distribution are illustrated with the help of the following diagram- Figure 1: Distribution Channels Source: (Created by author) Major Competitors The major competitors of Union Family First include Allendale, East Windsor, Bordentown, Matawan and Ocean Township (Perkins et al., 2012). There is tough competition between the major players in the Assisted Living Facility in the New Jersey area of USA. The first three competitors can be classified as the intra competitors and the last two business entities can be classified as inter competitors. There are several strengths of the competitors. The Allendale Community for Senior Living comprises of a highly equipped memory unit and an advanced rehabilitation center (Tabakin, 2014). The Bordentown Clare Estate Assisted Living and Respite Care make sure that the residents get all the luxury such as chef-prepared meals, laundry, recreation and others (The Clare Estate, 2016). There are several weaknesses associated with the competitors such as lack of skilled manpower to handle the aged population, financial crisis, lack of vision, lack of understanding of the competitor's strengths an d lack of differentiation strategies. Differentiation Strategy It is important for Union Family First to develop services which identify the unique attributes as perceived by the customers. The company should implement services which fulfill the preferences of the target customers (Curley Slocum, 2016). The company must also take into account the strengths of the competitors and design the differentiation strategy accordingly. The differentiation strategy of Union Family First should consider the following points- Inductions of trained manpower that can take care of the differently abled people and provide care compassion and quality services in a safe environment (Curley Slocum, 2016). The introduction of affordable housing facilities which promotes the independence, health and the social interaction of the people suffering from Dementia and Alzheimers. Creation of a huge pool of skilled workers which would lower the compensation given to each employee. Revising the pricing structure of the company which would foster affordability and enhanced visibility in the market. The introduction of value added services to residents that would increase their satisfaction level. Intention of the company Union Family First intends to be the market leader in the assisted living industry. It aims to create exceptional, nurturing and supportive work environment to the elderly people with the help of newly formed beautiful homes (Aaker, 2012). It aims to provide extra healthcare facilities to the elderly people. The company would take extensive promotional activities to build its brand value in the market (Aaker, 2012). These efforts are taken by the company to occupy the topmost position in the market. Use of two social medium platforms The social media is a powerful tool used by the modern-day marketers. This is a wonderful tool to spread the awareness of the company within a short span of time. The promotional activities of the Union Family First should be carried out through the use of Facebook and YouTube (De Vries, Gensler Leeflang, 2012). Facebook is an effective platform that helps likeminded people to communicate with each other all across the world (De Vries, Gensler Leeflang, 2012). It has millions of users across the globe which presents lucrative opportunities for the marketers. The users express their opinions and needs, which make the company aware of the demands of the target market. YouTube is also another excellent platform for the purpose of promotion of new products (De Vries, Gensler Leeflang, 2012). The website witnesses millions of views for a particular video message, which can be used for effectively promoting a new product. This media tool would help the company to penetrate into the mark et within a short time (De Vries, Gensler Leeflang, 2012). It builds the brand value of the company in a short span of time. Integrated Marketing Communication Plan It is important to create integrated communications plan that is an expansion of the traditional as well as modern marketing strategies to ensure the communication of a consistent marketing message (Blakeman, 2014). The broad steps in the preparation of the integrated marketing communications plan are described below- Identification of the target market- The primary target audience of the organizations are mature adults in between the age of 45 and 55. The secondary target market includes the senior citizens aged above 70 years. The company should aim to understand the health concerns of the target market with the help of market surveys (Blakeman, 2014). Determine clear objectives- The clear objectives of the company would help them achieve the marketing goals easily. Design the marketing campaign- It is necessary to create the marketing campaign with traditional as well as modern methods. The traditional methods must include display ads, local television channels, billboards, personal selling and others (Blakeman, 2014). The modern communication methods would consist of the social media such as Facebook and YouTube (Blakeman, 2014). Define a positioning strategy- The positioning of the new products should be done with the help of extensive market research methods and the creation of a perceptual map (Blakeman, 2014). Monitoring of the marketing plan It is very essential to determine the effectiveness of the implemented marketing campaign. The Assisted Living industry needs certain specific monitoring tools to fulfill the long-term marketing objectives (During, 2016). The marketing activities should be analyzed by measuring attributes such as social media used, the timing of the promotional activities, the cost of the marketing campaign, return on investments, sales generated, responses generated and the number of customers exposed to the promotion (During, 2016). The cost-benefit analysis should be done which measures the benefit of the campaign in comparison with the expenditure involved. The various evaluation approaches that can be used by the company are market share analysis, quality controls, ratio analysis, marketing information system, cash flow statements, customer relationship management systems, activities of the competitors, performance of the promotion campaigns and the acceptance of the product pricing (During, 201 6). These activities are suitable for the Assisted Living industry and can address the needs of the industry. Recommendations Union Family First is a relatively new company which needs to build a strong foothold in the industry. The company should focus on increasing the brand image of the company by undertaking various marketing campaigns. It should increase its visibility in the social media. It should try to give lucrative early bird offers to the customers who would make it a favorable company in the eyes of the public. It is necessary to create an excellent differentiation strategy by leveraging the strengths as well as weaknesses of the close competitors. The company should engage in extensive advertising as well as promotional activities, especially during the initial phases. Conclusion The assisted living accommodation is a booming industry in the USA. A high level of competition exists in the industry, which makes it mandatory for the new entrants to design a suitable marketing plan. The company should aim at building trust in the community. It should use powerful marketing tools such as social media and also use the word of mouth publicity. The primary intention of the company is to gain visibility in the market within the shortest possible time. This study presents the future path of action for Union Family First and identifies the core marketing activities that should be undertaken by the company. 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