Urban Clothing Retail Store Business Plan Essay

Urban Clothing Retail bloodline Business Plan - Essay ExampleConverse Texas currently maintains a perfect population of 18,110 individuals, which is a 54 percent increase from 2000 (city-data.com, 2012). This represents a substantially growing market that continues to improve in population density, thereby attracting a variety of new potential customers, due to improve movement forcets in antic infrastructure and job availability. To the advantage of Urban Clothing, the median income per household is considerably above the national average at $49,396 per socio-economic class (city-data.com). Of the total population, Converse Texas maintains 31 percent beneath the age of 18 and 33.9 percent between 25 and 44. Thus, this represents a significant portion of the total population in the city that could be recruited by means of imaginative marketing concepts for urban-inspired vestments fitting of the early days profile. Additionally, 44.6 percent of total Converse, Texas househol ds maintain a child under the age of 18 (another considerable market opportunity through relationship development in marketing). Globally, clothing sell has witnessed considerable growths since 2009. Clothing retail, as a global whole, grew by three percent since 2005 with script sales at 8 percent growth (gaapirfrs.com, 2011). Of these sales, womens outerwear grew 60 percent of the total value sales after 2006, suggesting that Urban Clothing should provide considerably more womens fashions than men in order to appeal to this diverse group of buyers. In Europe and the United States, clothing retail witnessed the most foot traffic on Mondays and Wednesdays (Goodman, 2011). Therefore, the backing will focus on attracting buyers during the weekends, something important for youth buyers who attend school or...This business must be hip, trendy and cater to the lifestyles of younger consumers looking for sophisticated fashions and this can be done through marketing creativity and by fo llowing successful business models for companies that have been able to build lasting relationships with young buyers. The organization relies heavily on a lofty mark-up based on the costs of procurement overseas (supply chain) however much of this cost is offset by the chosen method of supply in foreign low-wage countries. Net income is estimated at $75,000 in the first social class of operation after considering all costs of operations. In order to make Urban Clothing work effectively, the sole proprietor will have to ensure that the organization meets all standards of quality, service, and relationship management through marketing and direct sales tactics. Thus, there must be a system of education and cooking in place so that all members of the sales staff understand the goals and mission of Urban Clothing.Therefore, the shoot down of training and human resources will have to fall on the owner and be a recess of the team-working and sales tactics models. This will require co nsiderable investment on the sole proprietor in order to find total marketing success.